Arthur’s Cookies Factory

Branding and packaging for Arthur’s Cookies Factory family of cookies.

Arthur’s Cookies Factory is a company that makes cookies with love, passion and innovation. It is backed by a long history and experience feeding Colombian families. The factory was born as a great bet of the Solarte Organization, a flour manufacturer. Arthur’s Cookies Factory brings to life a wide portfolio of delicious cookies aimed at all types of audiences, from small children to adults.

The main focus of its audience is Colombian families and all their generations. Those who are looking for delicious, nutritious, high quality products at a very good price. The recipe, process and packaging of each cookie is made with the utmost care in state-of-the-art installations.

After an exhaustive strategic process with our clients, we defined together the brand’s core belief. “In a world in need of healthy families, the vital ingredient to achieve this is the strength of caring.” Taking this as a premise, we developed the main brand and the set of sub-brands that reflect all its values, essence and objectives. All in order to reach each the audience in the best way. For Arthur’s cookies factory we made the entire strategic brand document, its DNA, visual identity, art direction for photography, social media grid and website.

Once the brand development for Arthur’s Cookies Factory was finished, we worked on the naming, branding and packaging of the entire portfolio of cookies. We developed the name, visual identity and label design, reflecting the essence of the main brand and that of each of the sub-brands.