Sinzú

Our challenge:

Naming, logo, packaging and label design for the functional beverage Sinzú. Nuvenne, a Mexican company, came to us with the need to find an image for their new line of nutraceutical products.

Sinzú, is a drink with White Mulberry leaves, which contain a natural component that is able to temporarily reduce the absorption of sugar in the body. For this project we developed the brand’s DNA, name and logo and then defined a visual guideline for the label design. The challenge involved balancing the drink’s appeal with the message of being natural and helping to regulate sugar. For this reason, it was important to find visual resources that had a balance.

Based on neuromarketing studies, we designed these labels that facilitate reading thanks to the organization of the information by information nodes that have different hierarchies in the visual composition. The result was an attractive and lightweight packaging and label design. The colors of the label help the customer understand the differences in flavor, the white color connotes lightness and balance and communicates the message of a functional beverage.

To complement the project, we developed a system of icons that relate to different everyday moments where the brand is present.