¡Oh mai gat!

Naming and brand design: Our client, Alimentos Polar Colombia, had a brilliant idea: cat food based on the personality of different cats. Research and analysis demonstrated cat lovers describe their pets as animals with surprising personalities.

Our challenge:

We had to respond to this playful and clever idea in a way that was verbally and visually coherent with the way cat lovers describe their pets. We created an unforgettable name that connects with the target audience. To achieve the perfect name, we based all work in strategic workshops that stated the brand’s purpose: “delicious nutrition for cats with bold personalities.”

As a result of the naming and brand design, we designed a brand that is focused on cat lovers. We gave the brand a name that relates to the surprise cat lovers express when describing the behavior of their pets. ¡Oh mai gat! We also designed a fun logo that appeals to the movement of a cat’s tail, the bold logo design perfectly complements the naming of the brand. For this project we also designed the packaging of the products. Cats, and their bold personalities, are the main characters in the graphic design.

The packaging design is very clean, easily communicating the nutrition facts and benefits of each type of product. For each product, we selected a specific photography that relates to different cat personalities. For the product claims we used simple icons that clearly communicate important aspects to cat owners.

For the brand we designed a visual system that plays boldly with vibrant colors. This colors speak of the great personalities of cats, connecting them with fun and energy.